1. Information we collect
We collect information you provide directly and information generated as you interact with our website and services.
Information you provide. When you request a free audit or otherwise contact us, we may collect your name, business name, email address, phone number (if provided), city, main service, and links to your website or Google Business Profile. We also collect the contents of messages and other communications you send us.
Business profile information. If you engage our services, we may collect information about your Google Business Profile, listings, reviews, citations, ranking data, and related public business information necessary to deliver the service.
Usage and device information. Our website and hosting providers may automatically collect information such as IP address, browser type, device information, referring pages, pages viewed, and approximate location, along with cookies or similar technologies where applicable.
2. How we use information
We use information to:
- Prepare and deliver your requested visibility audit;
- Respond to your inquiries and communicate with you about the audit or our services;
- Operate, maintain, secure, and improve our website and services;
- Understand how our website is used through analytics;
- Send service-related messages and, where permitted, other communications you have asked to receive; and
- Comply with legal obligations and enforce our terms.
3. Service providers and limited sharing
We share information only as needed to run our business. This can include trusted service providers that help us with hosting, email delivery, analytics, customer communications, and similar operational functions. These providers are only permitted to use the information to perform services for us.
We may also disclose information where required by law, to protect our rights, or in connection with a business transaction such as a merger or acquisition.
4. No sale of personal information
We do not sell personal information.
5. Retention
We retain personal information for as long as reasonably necessary to provide the audit and services you request, respond to your inquiries, meet our legal, tax, and accounting obligations, and resolve disputes. When information is no longer needed, we take reasonable steps to delete or de-identify it.
6. Safeguards
We use reasonable administrative, technical, and physical safeguards designed to protect information against loss, misuse, and unauthorized access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Cookies and analytics
Our website may use cookies, pixels, or similar technologies to operate the site, remember preferences, and understand aggregate usage. If we use analytics or performance tools, they may collect information such as pages visited and general engagement patterns. You can usually control cookies through your browser settings; disabling some cookies may affect how parts of the site function.
8. Your Canadian privacy rights
If you are located in Canada, applicable privacy laws (including the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws) may give you rights to access, correct, or withdraw consent to our use of your personal information, subject to certain exceptions.
To exercise these rights, please contact us using the contact method described below. We may need to verify your identity before responding.
9. International processing
PRX Local operates from Ontario, Canada, and information we collect may be processed or stored in Canada or in other countries where our service providers operate. Those countries may have data protection laws different from your own.
10. Third-party links
Our website may link to third-party websites and platforms (including Google). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
11. Children
Our website and services are intended for businesses and adults. They are not directed to children, and we do not knowingly collect personal information from children.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be highlighted through the website or other reasonable means.
13. How to contact us
Until we publish a dedicated privacy contact address, please use the contact and free-audit form on the PRX Local website to reach us with any privacy questions or requests. You can start a request from the PRX Local home page and use the free-audit form to send us your question.
This document is provided for general information only and does not constitute legal advice.